Lorne Peasland
4124 Ambassy Pl., Victoria, BC  V8X 2M4
(250) 708-0250  lorne@pacificcoast.net


    First and foremost, I am a marketer. From selling real estate in the '70s to founding and leading non-profit organizations and their programs in the '90s, I've served both customer and employer with one basic philosophy - it has to work for both of them, or it doesn't work. Period.

    I like to create success. I've worked with individual entrepreneurs, government agencies, retailers, broadcasters, natural resource companies, post-secondary institutions, banks, scientists, manufacturers, politicians, land developers, and non-profit social, arts and business organizations.  I've sold broadcast and print advertising, often winning sales contests in the process.

     I like people, and I like helping them. I've written a book (Influencing Public Opinion - A Handbook for Political Candidates, Community Activists, and Special Interest Group Spokespeople, ISBN 0-9697364-0-1), and I contribute to an online weekly newsletter for entrepreneurs (HomeBizNews, ISSN 1499-1160). I've also ghost-written course notes for a masters-level university program in leadership.

MY RESUME



Lorne's casual picture
  I have a strong professional attitude,
  extensive sales and marketing, public speaking,
  media and political experience, and I love to write.
  I'm currently working, in my spare time, on a screenplay
  adaptation of a historical novel written by my father.

  My team leadership skills have been applied to helping
  thousands of entrepreneurs young and old, directing
  advertising agency creative groups, and coaching youth sports.

  I like to create, motivate, and appreciate.


VOLUNTEER AND EMPLOYMENT HISTORY

2001 - present: Freelance Writer (Victoria, B.C.)

Contributing Editor to HomeBizNews™ - http://www.homebiznews.ca - Canada's only weekly online newsletter for entrepreneurs
Ghost-wrote course notes for Masters In Leadership program at Royal Roads University
Contributed feature articles on human interest, self-development, entrepreneurship and leadership to HomeBizNews, Vancouver Sun, Business In Vancouver, National Post, Victoria Times-Colonist, and Victoria NewsGroup
Archive contributor to The National Library of Canada
Occasional guest advocate on radio talk shows

1996 - 2001: Volunteer CEO, Advocacy and Communications Director, Registered Lobbyist: BC Home Business Federation Inc., and Canadian Home & Micro Business Federation (Victoria, B.C.)

Directed all communications for provincial and federal non-profits
Chaired and co-chaired, organized and emceed roundtables, trade shows, and committees
Wrote and produced 50-page Internet website for national non-profit organization and served as publisher and managing editor of monthly and weekly newsletters
Sat on five provincial task forces
Mentored new business startups and young entrepreneurs
Consulted various municipal governments on home-based business bylaws and regulations

1995 - 1996: Membership Sales and Marketing Manager, Greater Victoria Chamber of Commerce (Victoria, B.C)

Wrote and implemented 2000 By 2000 marketing communications plan, managed sales force and increased membership by more than 20% in 12 months
Founded and hosted weekly networking and seminar series for home-based business people
Wrote communications materials and co-chaired marketing and communications committees
Organized and hosted trade shows
Seconded to "Community At Work", a public-private job skills and entrepreneurship training initiative

1992 - 1995: Owner, Pedneault-Peasland Marketing, Media and Sales Services (Victoria, B.C.)

Sold and wrote advertising for: Resolution - The Official Journal of the Maritime Museum of British Columbia; Beautiful British Columbia; Canada-Hong Kong Business - The Official Journal of the Canadian Chamber of Commerce in Hong Kong; Canadian Lawyer; Greater Victoria Chamber of Commerce Membership Directory

1990 - 1992: Candidate and Writer (Victoria, B.C.)

Candidate in Saanich-South for provincial election
Wrote Influencing Public Opinion - A Handbook for Political Candidates, Community Activists, and Special Interest Group Spokespeople (ISBN 0-9697364-0-1)

1989 – 1990: Account Manager, Copeland Communications  (Victoria, B.C.)

Co-wrote marketing and public relations plan, and wrote positioning statement for the introduction of natural gas pipeline service to Vancouver Island
Appointed to strategy team for Bamberton town site
Honorary media counsel to the National Conference of the Canadian Mental Health Association

1984 – 1989: Broadcast Advertising Sales Rep., CKDA/CFMS-FM (Victoria, B.C.)

Consistent sales award winner
Co-founded and served as first vice-president of promotion for Victoria Crime Stoppers Association
Co-chaired Greater Victoria Chamber of Commerce "Police Recognition Week"
Won Gold Creative Award from Radio Bureau of Canada

1978 – 1984: Account Director & Creative Director, Robert D. Watson Advertising and The Marketers (Calgary, Alberta)

Wrote sales, marketing, advertising and public relations plans for clients in aboriginal affairs, banking, broadcasting, fine arts, government, land development, oil and gas, politics, primary manufacturing, retail, science and transportation in Calgary, Winnipeg, Vancouver, and Denver
Won honorable mention for graphic direction at the Chicago International Graphic Design Awards
Served as secretary to the Advertising Agencies Association of Alberta
Guest presenter, National Jaycees Convention

EDUCATION, TRAINING AND PROFESSIONAL QUALIFICATIONS

Registered federal lobbyist

Continous professional development in post-secondary education and entrepreneurship through consulting, research and writing, and conference attendance for public speaking, human relations, media, sales and marketing, and strategic planning
(1976-2001)

Certificate in Business Administration - Real Estate
(UBC, 1975)

Grade 12 - Accelerated Academic Program
(Mount View Senior Secondary, Victoria, 1972)

References available